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A story can include community indicators for the conversation at publication. Read the labels and captions shown in that story; they describe its publication context rather than the live market beside it.
The community pulse strip with Mindshare, Smart engagement, Smart voices and Reach indicators
Use each caption for context. These indicators do not certify an author’s credibility or make a story’s claims true.

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Missing is not zero

An unavailable value or dash is not zero. Read the status or caption before comparing it with another story.
A displayed zero and an unavailable value mean different things. If the panel has no value, do not treat the absence as evidence that there was no conversation.

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What the pulse does not tell you

Not a price signal

Loud is not the same as going up. Chatter frequently peaks after the move, not before it.

Not a quality score

Reach counts impressions, not merit. A promoted narrative can travel far and still be empty.

Not live

Measured at publication. The market strip beside it keeps moving, which is exactly the contrast the page is for.
Read the pulse next to the write-up, market data and audit panels. The amount of conversation and the token information answer different questions.